Our History


When you pass through the granite gates and clock tower in Beachwood Village the first building you see is Hollywoodland Realty. Our founder, Edward Carroll, bought this building in 1946. It had served as the original sales model of Hollywoodland, the renowned subdivision responsible for erecting the Hollywoodland sign. 

After a thorough renovation the landmark office was again open for business. At the time, Carroll also owned Home Beautiful, a corporation which built many homes throughout greater Los Angeles. From the start, Hollywoodland Realty continued the legacy of both Beachwood Canyon and the surrounding Hollywood Hills. It served as a boutique realtor and began a decades long relationship with the community, handling real estate for first, second and third generation clients. 

As our other offices opened they became a part of Hollywoodland Realty. This included our Larchmont Village location which opened in the late 50s. By the early 60s, Carroll had over eight offices and one hundred realtors serving the greater Los Angeles area. 

Our Sunset office, a huge colonial building on Sunset Boulevard, was known for its political billboard postings which were often quoted in the Los Angeles Times. Over the years we've done business with some of the most landmark properties in Los Angeles and catered to numerous celebrities including Lenny Bruce and Connie Stevens. Our historic building in Beachwood Canyon is where it all started, and we're still here to serve you. Over the years, we've helped thousands of people buy and sell homes in Hollywoodland and the surrounding areas. 

At 89, Edward Carroll was still active in the business. In January, 2004, his daughter Patti Carroll took over the helm. Carroll's real estate contracts are negotiated through our two remaining Hollywoodland Realty offices - the Beachwood and Larchmont Boulevard offices.


Our Building Circa 1923


Horseback Riding Trails in the Hills


Hollywoodland Home


Hollywoodland Home


Home Interior


Home Interior


Home Interior


Hollywoodland Home


Promotional Map to Hollywoodland circa 1923
Patricia Carroll
Patricia Carroll
584 N. Larchmont Bl. Los Angeles CA 90004